Alicia Scott – How To Build A Million Dolar Beauty Brand

Alicia Scott – How To Build A Million Dolar Beauty Brand Download

Create Your Own Thriving Beauty Brand with Expert Guidance from Alicia Scott

Turn your beauty brand dreams into reality with the comprehensive step-by-step course by Alicia Scott, founder of Range Beauty. Whether you’re a budding entrepreneur or looking to scale your existing business, this course is packed with actionable strategies to help you build, market, and grow your beauty brand to success. Alicia shares her personal journey of starting with just $150 and scaling to partnerships with top retailers like Sephora and Target.

Why Choose This Course?

• Industry-Specific Insights: Learn the exact steps for product formulation, compliance, and retail partnerships tailored to the beauty industry.
• Proven Framework: Alicia reveals the roadmap that helped her secure funding on Shark Tank and land deals with major retailers.
• Actionable Tools: Access templates, worksheets, and guides to implement strategies right away.
• Comprehensive Curriculum: Covers everything from branding and product development to social media strategy and funding.

What You’ll Learn

Module 1: Your Beauty Brand’s Story DNA

• Crafting your brand’s identity and narrative.
• Discovering your unique market position and target audience.
• Developing a compelling brand story and mission statement.

Module 2: Building Your Beauty Brand’s Community

• Creating engaging social media content and building brand pillars.
• Validating your product with focus groups and feedback.
• Designing a waitlist landing page and hosting community experiences.

Module 3: The Pre-Launch Master Walkthrough

• Preparing for a successful product launch.
• Managing production costs and creating premium branding.
• Generating momentum with influencer partnerships and press outreach.

Bonus Module: Scaling and Advanced Strategies

• Securing funding and strategic partnerships.
• Leveraging AI tools for content creation and customer insights.
• Advanced product formulation guidance.

Exclusive Bonuses

1. Templates & Worksheets: Practical tools to streamline product development, branding, and operations.
2. Retail Strategy Insights: Alicia’s proven methods for pitching and securing deals with big-box retailers.
3. AI Integration Tips: Use ChatGPT and other tools to enhance your marketing and operations.

What’s Waiting For You Inside

Imagine being guided through every step of launching and growing a beauty brand by someone who’s done it all from scratch.

Alicia Scott, founder of Range Beauty, created this course to give you every essential tool and strategy she used to bring her beauty brand to major retailers and thrive online.

Each module is designed to address the exact challenges you’ll face in the beauty industry and make the path clearer, faster, and more achievable.

Module 1: Your Beauty Brand’s Story DNA

This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity.

• Lesson 1: How I Built Range Beauty
  Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch.
• Lesson 2: Understanding the Beauty Industry
  Discover the global beauty industry’s key trends and opportunities, plus insights on why story branding is critical for standing out.
• Lesson 3: Building Range Beauty
  Learn Alicia’s approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development.
• Lesson 4: Defining Your Why as a Beauty Brand
  Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia’s “Define Your Why” worksheet.
• Lesson 5: Finding Your Beauty Niche
  Define your target audience, build a customer avatar, and identify your unique market position. Alicia’s Avatar Builder worksheet demo helps you understand customer alignment.

• Lesson 5: Your Brand DNA
  Learn how to develop your brand’s core values, style, and voice. Create a mission statement and mood board, with Alicia sharing her templates and examples.
• Lesson 6: Choosing the Right Platform(s)
  Understand which platform your brand should live online—like TikTok and Instagram—based on your content type and target audience.
• Lesson 7: Telling Your Brand’s Story
  Shape your brand’s narrative by focusing on conflict, and the status quo, sharing resolutions, and using numbers to strengthen your brand’s story.
• Lesson 9: E-commerce Options
  Now that you’ve developed your brand’s DNA, it’s time to choose the best way to bring it to market that aligns with your growth goals. Go beyond just DTC, from private labeling and wholesale, to pop-up markets, boutique retail, and big-box stores.

Module 2: Building Your Beauty Brand’s Community

Alicia’s guidance here is all about building a loyal following that drives your brand forward.

• Lesson 1: Your Social Media Research Machine
  Learn how to identify and analyze potential competitors, understand their engagement tactics, and discover influencers that align with your brand.
• Lesson 2: Building Brand Pillars
  Alicia guides you through identifying key themes for your brand, from educational posts to authentic user-generated content, so your audience connects with what you stand for.
• Lesson 2B: Engagement Strategy
  Learn how to create meaningful interactions, use behind-the-scenes content effectively, and involve your followers in product design to build a truly engaged community.
• Lesson 3: Product Validation
  Discover strategies for validating your product concept with your audience before launching. Alicia covers methods such as focus groups, sampling, and gathering feedback to refine your product, ensuring it resonates with your target market.

• Lesson 4: Waitlist Landing Page
  Capture interest with a compelling waitlist page that keeps potential customers engaged and eager for your launch. Alicia shares key elements to include on your page to capture leads and build anticipation effectively.
• Lesson 5: Online Community Experiences
  Alicia discusses platforms like Instagram Subscription, TYB, and Geneva for gamifying community interactions, hosting virtual events, and creating exclusive membership experiences that keep your audience engaged and loyal.
• Lesson 6: Offline Community Experiences
  Learn how to create impactful in-person events, pop-up shops, and collaborative brand summits that allow your community to experience your brand firsthand.

Module 3: The Pre-Launch Master Walkthrough

This module equips you to prepare for a launch that captivates your audience and maximizes reach.

• Lesson 1: Building Your Pre-Launch Guide
  Take inventory of your audience, set goals, and work backward to map out your launch calendar.
• Lesson 2: Beauty Brand Operations
  Dive deep into the nuts and bolts of managing costs with Alicia’s insights on COGS (Cost of Goods Sold). She’ll show you how to calculate your total production costs—from raw materials and packaging to labor and shipping so you’re fully prepared to make financially smart decisions from the outset.
• Lesson 3: Beauty Brand Presentation
  Understand the importance of high-quality visuals and packaging, even on a budget. Alicia shares how she approached these elements in Range Beauty’s early days.
• Lesson 4: Announce the Pre-Launch
  Plan your launch announcement, including in-person activations, social media tactics, and PR strategies for maximum reach.

• Lesson 5: Gather Momentum
  Learn how to build momentum with a podcast tour, influencer partnerships, and press outreach to generate excitement leading up to the launch.
• Lesson 6: Craft Emails that Convert
  Alicia guides you through email templates for each launch stage, covering themes like open cart, testimonials, and urgency-driven emails.
• Lesson 7: Successful Launch Week Checklist
  Follow a checklist for launch week, from sending emails to gathering testimonials, to ensure a smooth and impactful launch.
• Lesson 8: Your Retail Strategy
  Learn how to secure retail partnerships, pitch effectively, and identify what to look for in a long-term partnership.

Module 4: Bonus Module

Gain exclusive insights on advanced topics like funding and private-label partnerships to further scale your business.

• Lesson 1: Find The Right Partner
  Find partners that align with your brand’s values and vision, setting up strategic alliances that support growth.
• Lesson 2: Funding Your Business
  Explore non-equity and equity funding options, from grants and loans to venture capital, specifically for beauty brands, to finance your beauty brand’s growth.

• Lesson 3: ChatGPT
  Learn how to leverage AI, like ChatGPT, to generate creative ideas, streamline content creation, and develop effective customer personas.
• Lesson 4: Formulating Your Product
  Alicia’s personal experiences and checklist will guide you through developing a product that’s safe, effective, and ready for market.

Who This Course Is For

• Aspiring Entrepreneurs: Learn how to start a beauty brand from scratch, even with limited resources.
• Beauty Industry Enthusiasts: Gain insider knowledge on navigating the competitive beauty market.
• Established Business Owners: Refine your branding, product development, and retail strategies to scale your business.

Meet Alicia Scott

Alicia Scott, founder of Range Beauty, is a beauty industry trailblazer who turned her struggle with eczema and cystic acne into a mission-driven brand. With just $150 in savings, she created a beauty line catering to sensitive, melanin-rich skin, using gentle, skin-loving ingredients.

Despite facing challenges like limited funding and navigating manufacturing, Alicia’s determination and authenticity helped her build a brand that addresses real problems and resonates deeply with underrepresented audiences. Her journey inspires aspiring beauty entrepreneurs to break into the industry and make a meaningful impact.

Course Proof

Sale Page: https://foundr.com/pages/how-to-build-a-beauty-brand-sp